the challenge...

Dee Physical Therapy's Mike Dee knew he needed to polish his company's identity, he just didn't know how to go about doing it. Then he met Allen Jones, the Creative Director at FRESH creative and after we pitched Mike our four-step brand development process, Mike signed on.

what we did...

We kicked our FRESH brand development process into high gear and the next thing you knew, Dee PT had a contemporary new logo, based on a classic design concept, Da Vinci's Vitruvian Man, and the slogan set of “Feel Good Again!” and “I Feel Good!”

That, along with a slight renaming of the company to Dee PT (from Dee Physical Therapy), and we were off to the races!

Choosing to go the slow rollout route, over a subsequent few months FRESH developed a full stationery system for Dee PT as well as promotional items, a web site, and a two-pronged advertising campaign. And, believe us, there's more to come from our friends at Dee PT.

portfolio | Dee PT

Mike Dee of Dee PT“FRESH creative has given us a new identity. It has been a fun and exciting way to bring our employees around a common goal and theme. Most of all FRESH creative stays in there always looking for ways to give us that extra advantage as we get the name and image out there.” - Mike Dee, Owner

> See the DEE PT web site

FRESH creative    po box 4603, burlington, vt 05403    p. 802.363.8877    e.