the challenge...

When the Fleischer Jacobs Group (FJG) came to us, they had been busy building their business and servicing their clients and, as a result, not focusing much attention on their branding or marketing communications. But nothing stands still, and FJG knew they needed to start to invest in their marketing if they were to take their business to the next level. So they got FRESH creative involved.

what we did...

Over three months we executed a full-blown Brand Development program. We analyzed their company, market and competition. Then we developed a list of company differentiators and out of that a brand proposition and ultimately a new company logo and company identity standard.

Now we've moved on to execution of FJG's new identity in a stationery system, presentation system, web site, advertising and various collateral print pieces. So look out for FJG, they're on the move!





portfolio | Fleischer Jacobs Group

"We are very pleased with FRESH creative’s attention to detail and personal service. We also value their research and comprehension about our business." - Suzanne Whitney, Marketing Director

> See the FJG web site

FRESH creative    po box 4603, burlington, vt 05403    p. 802.363.8877    e.