"Most processes leave out the stuff that no one wants to talk about; intuition and leaps of faith." - Michael Bierut

 

 

our process

Creativity is not spontaneous combustion, it requires research, hard work and a process.

The FRESH strategic communications process makes us your partner in marketing communications.

We start with a period of immersion in your company, where we work to thoroughly understand your product or service, your market position, and your company’s objectives.

A strategic communications plan is then developed to communicate and coordinate our direction. Here we inject a full measure of creativity and design into the communications media we have collectively chosen.

Next, we execute the plan, producing the agreed upon vehicles to support your marketing communications goals.

And finally we measure, to be sure we’ve met or exceeded your expectations.


FRESH creative    po box 4603, burlington, vt 05403    p. 802.363.8877    e. allen@thefreshcreativegroup.com